Friday, November 21, 2014

Should Disney Buy Nintendo?


I read a great article on Yahoo.com today. It was about Disney buying Nintendo in the future. It’s not a rumor or even a realistic possibility, but it got me to thinking.


Imagine what Disney could do with all of the different characters from Nintendo. Nintendo, due in part to the Super Mario Brother’s movie failure in 1993, have been reluctant to expand on their intellectual properties. They focus only on gaming these days. Had that movie been a success fans would likely see more Nintendo characters in television shows and movies.

Disney has been extremely successful with its own brand, ABC, ESPN, Pixar, Star Wars, Marvel, etc. It’s not out of the realm of possibility that they would be in asset acquisition mode. Companies that make profit always want more profit. More characters means more potential profit. With geek culture now being mainstream and popular, it would make sense for Disney to strike now.

Disney has its foot in print media, digital media, television, and movies. Having access to Nintendo’s already popular stable could mean big bucks. Case in point, nobody knew who Big Hero 6 were until Disney got their hands on them. Now imagine what they could do with already popular characters.  


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