Movies no longer worry just about North American profit.
They now worry about international profit. While some movies only receive a
domestic release by a studio, most blockbusters receive worldwide releases. Comic
book movies are blockbusters. Many movies will even cater to different markets
in order to appeal to a wider audience. They will have a multicultural cast or
take place outside of the United States.
The last Wolverine movie did just this. It took the
character outside of North America and placed him in Japan. This was a genius financial
move. The movie made $132 million in the domestic box office and $282 million
in the foreign box office according to BoxOfficeMojo.Com. I’m sure much of that
foreign box office money came from Asia. This is in part due to the setting,
storyline, and characters of the movie.
The movie itself was bound to be a hit no matter what.
People love comic book movies. People love Wolverine. People love Hugh Jackman.
Coming off the critical failure of X-Men Origins: Wolverine, Fox Studio needed
to do something to spice up the franchise. Insert Japan, Silver Samurai, and
Viper. Fox should continue in this direction. Drop Wolverine in a different
country every movie and give him a character from that country to fight. Fans
will have a better movie than X-Men Origins: Wolverine and the studios will be
able to make more money off the foreign box office.
That brings me to the villain I’d love to see Wolverine
fight next. Omega Red. I’ll include a link with more information about him, but
basically he’s a badass Russian mutant. His inclusion would give Wolverine a
tough fight in another cultural landscape. He would also be a visually stunning
character to see onscreen. Everyone’s happy and everyone wins.
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